A bucket of ice water -- Learning to listen -- The secret of LEO -- We don't need Steve Jobs -- Striving for perfection -- Bringing it home

Quality consultant Chowdhury uses a story to illustrate how businesses can instill quality into our culture and into every product we design, build, and market. No other country in the world, says Chowdhury, matches America's creative drive and its ability to turn innovative ideas into revolutionary products--but as fast as we introduce new products, we lose the markets we establish to countries that know how to manufacture higher quality versions for less money. As Japanese and European firms win market share by concentrating on quality, America is continually forced to rely on innovation to stay ahead. This book is a guide to the most effective ways to achieve excellence and become industry leaders on the global stage.--From publisher description

plus-circle Add Review

comment

Reviews (2)